PTC Expands Spatial Computing Capabilities with Vuforia Engine Area Targets

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PTC Expands Spatial Computing Capabilities with Vuforia Engine Area Targets

Post by Jason Warren »

Image

• Vuforia Engine Area Targets First to Leverage Spatial Computing Capabilities
to Support Large Spaces Equivalent to Six American Football Fields


BOSTON — March 29, 2021 — PTC (NASDAQ: PTC) today announced the newest addition
to its Vuforia augmented reality (AR) enterprise platform, the Vuforia Engine Area Targets
offering – the first offering in the market to support the creations of immersive augmented
reality (AR) experiences for spaces up to 300,000 square feet. Through the use of Area
Targets, industrial organizations can create AR interfaces within their facilities to enable
employees to better engage with machinery and understand how the environment is
being utilized.

With support from Matterport and Leica 3D scanners, along with NavVis’s indoor mobile
mapping systems
, Area Targets users can generate photorealistic, survey-grade digital
twins, empowering them to create digital canvases of spaces such as factories, malls, or
offices for advanced spatial computing applications.

As one of the leading emerging technologies, spatial computing powers digital twin
renderings to support the activities of machines and people, as well as environments in
which they operate. When deployed across the industrial enterprise, spatial computing
enables seamless interactions between employees through AR, enabling companies to
close the loop on performance management, improve machine learning capabilities with
spatial analytics, and optimize design and factory floor operations.

Vuforia Engine Area Targets is a one-of-a-kind solution for large, persistent AR
experiences,” said Mike Campbell, Executive Vice President and General Manager of
Augmented Reality, PTC. “Whether users are looking to add navigation to their office
building or view in-context data on a factory floor, Area Targets is the answer. We’re
pleased to be expanding such a key capability and component of PTC’s spatial
computing vision.”

The release of Vuforia Engine Area Targets marks the second Vuforia offering to deploy
spatial computing in the form of area targets within the industrial setting, the first being the
Vuforia Spatial Toolbox platform. Combined with the Vuforia Chalk, Vuforia Expert
Capture, and Vuforia Studio AR products, the Vuforia AR Enterprise Platform provides a
robust set of offerings that enables users to increase workforce safety and efficiency,
improve customer experiences, and reduce costs.

About PTC (NASDAQ: PTC)
PTC enables global manufacturers to realize double-digit impact with software solutions
that enable them to accelerate product and service innovation, improve operational
efficiency, and increase workforce productivity. In combination with an extensive partner
network, PTC provides customers flexibility in how its technology can be deployed to drive
digital transformation – on premises, in the cloud, or via its pure SaaS platform. At PTC, we
don’t just imagine a better world, we enable it.

Media Contacts
PTC
Corporate Communications
Greg Payne
gpayne[at]ptc.com
PTC, Vuforia, Engine, Spatial Toolbox, Chalk, Expert Capture, Studio, and the PTC logo are
trademarks or registered trademarks of PTC Inc. and/or its subsidiaries in the United States and other
countries.
https://www.ptc.com/en

https://www.ptc.com/en/products/vuforia

https://www.ptc.com/en/products/vuforia/vuforia-engine
Jason Warren
Co_Founder

Dedicated to 3D Laser Scanning
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